Launched in 2006 by Sol Pandiella-McLeod, Ful-vue is a boutique design studio founded on the belief that well-branded consumer experiences should be available to all businesses.

Tired of seeing both big and small businesses wasting their resources on badly designed visual communications, Sol decided to bring her passion for branding and innovative human-centred designs to clients ordinarily too small to access these resources and large organisations looking for a more personal and creative approach.

"We believe that a brand has many touch-points that connect with consumers across a variety of mediums," says Sol. "If each touch-point is aligned and well-branded your customer's experience will be positive and consistent. In turn, your business will be enhanced."

Ful-vue brings together the most creative minds and uses only the best designers, writers, information architects, and programmers to create designs that fuse innovation and strategy.    

Sol Pandiella-McLeod Founder & Design Director

Sol has worked in the design industry for over a decade, leading design teams and interfacing with high-profile clients on a diverse range of design projects for both digital and print mediums.

Some of these clients include: Maserati, Vodafone, IAG, Hypercom, NAB, FujiXerox, Challenger, NRMA, Guinness Australasia, Australia Post, Hutchinson 3, Victorian Government, Workcover SA, Fosters, Perpetual, Orlando Wyndham, Starlight foundation, Transfield services, AMEX, Marriott Hotels International, Medibank and Nike.

Sol also lectures at Billy Blue, showing young designers how they can think outside the box and create fresh and extraordinary designs for their clients in the future.

Ful-vue is a member of the Australian Graphic Designers Association