The use of the star shape was inspired by the name 'ful-vue' and also the name of the founder of the studio 'Sol' which means sun in Spanish. Not wanting to be constrained by one or two colours, as most brands are. Superimposing three triangles created the nine-pointed star.

Each triangle features a spectrum of colours starting with the primary colours, secondary colours and tertiary colours. When the three triangles are overlapped they feature the full spectrum of colours by most of the colours in the world are created.

The spectrum of colours represents the wide variety of clients that we work with. As most of us know, stars are constellations that float high up above us. They have full view of the entire world as well as the galaxy in which we live.Similarly Ful-vue strives to gain a full view of their clients businesses, their goals and their consumers.