The use of the star shape was inspired by the name 'ful-vue' and also the name of the founder of the studio 'Sol' which means sun in Spanish. Not wanting to be constrained by one or two colours, as most brands are. The Ful-vue star has been created by superimposing three triangles. Each triangle features a spectrum of colours starting with the primary colours, secondary colours and tertiary colours. When the three triangles are overlapped they feature a full spectrum of colours.
The spectrum of colours represents the wide variety of clients that we work with. As most of us know, stars are constellations that float high up above us. They have full view of the entire world as well as the galaxy in which we live. Similarly Ful-vue strives to gain a full view of their clients businesses, their goals, the industries that they may cover and most importantly their target audience.
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